Ideas don't stop at the edge.
BEYONDTHE FRAME.
From identity to spaces.
From images to worlds you can play.
Curiosity, made into experiences.
Ideas, made tangible.
✳Click a project to move closer. Zoom into the image, then pull back to explore another perspective.
A selection of past design practice. Design visualizations and site photography are labeled individually.
A WIDE-OPEN MIND.
Open to possibility.
Precise in the details.
YOUWEI is a Shanghai-based creative design and media company. Our practice connects visual identity, spaces and content, with a growing interest in games and interactive experiences.
An idea can be seen, entered and eventually played. The medium changes; clear expression and thoughtful experiences remain our starting point.
01Brand & visual
IDENTITY / ART DIRECTION+
Identity, typography, color and applications, brought together as a coherent visual language.
VISUAL IDENTITY · GRAPHIC DESIGN · PACKAGING02Space & setting
SPATIAL / EXHIBITION+
Circulation, materials, light and visual storytelling shape how people encounter a space.
INTERIORS · EXHIBITIONS · SPATIAL VISUALIZATION03Content & experience
CONTENT / INTERACTION+
From communication graphics to content settings, we explore motion, real-time visuals and participatory digital experiences.
MEDIA DESIGN · MOTION STUDIES · INTERACTIVE EXPLORATIONSERIOUS
ABOUT
PLAY.
From designing an image
to creating a world you can enter.
Games and interaction are our next area of exploration. Start with a small browser experiment, and a little curiosity.
LET’S MAKE
SOMETHINGMATTER.
↗Have something in mind? We'd love to hear it.
gamingdevelopment@